Amazon Music |
Design Challenge
By Guillermo Ramírez (Visual Lead),
Sharon Tao (UX Lead),
Cathy Hu (Research Lead),
and Shan Chang (PM)
The goal of the project was to consider the listener’s experience with music and podcasts 3 to 5 years in the future, and to suggest a potential approach to enhancing that experience using Amazon Music’s resources and technology.
Research & Findings
Secondary Research
& Competitive Analysis
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App Store/ Google Play ratings reviews
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Asking ChatGPT about the music streaming market
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Reading scholarly papers and business articles
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Comparing Spotify/ Apple Music/ YouTube Music/ etc.
Findability Issues
It’s difficult for Amazon Music users to find specific songs or playlists on the user interface.
Easiness to share
Amazon Music can easily be shared by copying a link. The other user can directly listen to the music without an account.
Alexa support
Amazon Music integrates well with Alexa to create a more immersive listening experience, as evidenced by its interactions with Echo. Alexa can help Amazon Music explore more opportunities.
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26 people participated in the survey
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9 young adults were interviewed
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2 rounds of interviews were conducted
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Interviewees lived in different countries and were in their twenties
Survey &
User Interviews
Multi - purpose listening
Users listen to music or podcasts when driving, working out, doing work, studying, running, commuting, or to set the mood.
Frequently listen to music
Users tend to listen to music many times through the day
Sharing/Peer Pressure
Users are influenced by what their friends are listening to or what streaming service their friends use.
Pain Points
How might we...
Help users find and identify new music easily
Our Solution
Effortlessly identify the music you may like based on your emotions and movements
Detect biometric data via wearable device
When you listen to music, your wearable device will detect your movements and emotions and synchronize the data to Amazon Music App.
Body Movement
Read Health Data
Wearable Device
Synchronization
Let emotions enhance your music experience
After biological data synchronized in the app, Amazon music reminds you to add the song to the playlists based on your emotions so you can access the song whenever you want.
Apply Music Recognition to Multiple Scenarios
Wherever you are, the music recognition algorithm can help you identify the music you like from your environment and from your personal listening habits.
How does it wow the user?
User Flow
